Happy to announce Iron-Point.com just signed our 2nd largest retainer ever to build a best-in-class demand generation center for this awesome tech client.
#Marketing automation services, UX, systems architecture & digital production are foundational elements.
If you shop on Thanksgiving, you are telling everybody (yourself, family, friends & business) that YOU value materials (tomorrows junk) more than family time & memories. Just sayin.
Last year at this time, we had a last minute request to execute a “cool Black Friday” campaign for one of our largest clients. We made the deadline, increased CTR by 8% and exceeded the revenue goal! Happy to say “no surprises” this season… …. so far.
Please join me in supporting by voting in the 2013 Top Sales & Marketing Awards.'s new technology serves both buyers and sellers by optimizing engagement flow based on individual cadence. Buyers get the details they need prior to speaking with Sales. Sales can engage prospects much earlier in the sales process. Truly Revolutionary!
Marketing Automation platforms, like Eloqua, Marketo, Silverpop and Pardot, have matured. The depth and breadth of features go way beyond basic functioning email and landing pages with basic reporting used to capture, nurture, score and route new leads. As I was researching data to support a new business initiative for a client, I came across many stats that build a strong case to use marketing automation for loyalty to increase sales.
Yes, we have been building advanced nurturing programs to up sell and cross sell for many years now. Yes, using real time activity triggered emails to increase engagement can create greater loyalty and keep your brand top-of-mind. But most users of marketing automation have just been focused on net new lead generation so this is a reminder, with stats, to not forget your existing customers.
#1. The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. – Marketing Metrics
#2. A 2% increase in customer retention has the same effect as decreasing costs by 10%. – Leading on the Edge of Chaos, Emmet Murphy & Mark Murphy
#3. Customers who rate you 5 on a scale from 1 to 5 are six times more likely to buy from you again, compared to ‘only’ giving you a score of 4.8. – TeleFaction Data Research
#4. A 5% reduction in the customer defection rate can increase profits by 5 – 95%. – Bain & Company
#5. It costs 6–7 times more to acquire a new customer than retain an existing one. – Bain & Company
#6. eCommerce spending for new customers is on average $24.50, compared to $52.50 for repeat customers. – McKinsey.
If you are a marketer with a revenue quota, existing customers are a gold mine. Think like a sales rep, go after the low hanging fruit.